The Interurban Transit Partnership operates a public transit system called The Rapid, which provides bus service to the Grand Rapids, Michigan metropolitan area and beyond. The Rapid was recognized in 2004 by receipt from the American Public Transportation Association of an "Outstanding Public Transportation System Award".Formed by the City of Grand Rapids in 1963 as the Grand Rapids Transit Authority, the system became a regional authority in July 1978 and was renamed the Grand Rapids Area Transit Authority, or GRATA. In January 2000, the ITP was formed, which soon adopted the moniker, The Rapid, as its branding.BrandingIn September 2006, The Rapid unveiled a new look for the buses to match the design of the Central Station platform which opened in 2004. The older red, blue and yellow striped buses will be replaced over the next few years with the new design, which features waves of white and blue.A new website was launched shortly after the new buses were introduced. New features of the website include e-mail updates by route as well as other services, and the ability to buy passes online.Service areaAside from the City of Grand Rapids, the system also serves the cities of East Grand Rapids, Grandville, Kentwood, Walker, and Wyoming. Some routes extend into neighboring townships including Alpine Township (route 9), Byron Township (route 1), and Gaines Township (route 4).