Provo's Supermarket Low Price Leader
In 1986 a husband and wife living in Provo, Jerry and Connie, built and opened a new 61,000 square foot warehouse supermarket on University Parkway in Provo Utah and called it Food 4 Less. Food 4 Less was later sold to a large national corporation who took it away from it's Low Price roots. After the store changed and eventually closed they came back to the same store they built over 25 years before to bring back the idea of the Low Price, High Quality, and no frills warehouse supermarket. Because the name of Food 4 Less is still owned by someone else they had to come up with a new name so the same great Low Price Leader is back in Provo with a whole new name and style...Say hello to LoLo's Fresh Foods Warehouse.
