Visit us for the region's largest selection of top outdoor gear and apparel from brands like The North Face, Columbia Sportswear, Mountain Hardwear and many more. Guests will find clothing, shoes and gear appropriate for hiking, biking, paddling, snowsports and camping, in addition to simply enjoying time in the Smokies. NOC Gatlinburg also carries the largest selection of National Park souvenirs and local arts and crafts.
NOC Gatlinburg combines Gatlinburg's colorful, exciting atmosphere with the Smoky Mountains' aura of splendor and adventure. At this must-see 18,000 sq ft shopping attraction, we'll provide the gear, guidance, apparel and souvenirs you need to maximize your Smoky Mountain vacation.