Old Hat has partnered with more than 150 sports organizations since 2004.
Old Hat has performed exhaustive research on the athletics industry. We have looked at the science behind sports fan behavior. What truly drives them to attend and not attend? We've analyzed data from every perspective and have formed a model of fan behavior we call The Fan Journey. This journey map explains who we should be targeting and how. It shows where we are losing fans and why. More importantly, The Fan Journey provides a path to overcoming these hurdles through RESEARCH, INSIGHT, and STRATEGY.
Sports180 Strategic Marketing Process, Print, Video and Digital services.
