SAMA is a unique nonprofit association focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
Founded in 1964, Strategic Account Management Association (SAMA) is a unique non-profit association focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth. With more than 8,000 members worldwide, SAMA offers numerous training, professional development and networking events throughout North America and Europe each year in addition to research, publications and other knowledge resources.
Online Resource Center, Conferences, SAMA University/Academy, Certification, Benchmarking, Webinar Series, Velocity Magazine, Engagement