A husband and wife team Ivan and Antoinette Smook, having a passion for food and innovation, developed a brand new concept for the ready to eat food sector
Established in 2012, husband and wife team Ivan and Antoinette Smook, having a passion for food and innovation, developed a brand new concept for the ready to eat food sector.
We are humble but proud to say that we are the first and only producer of a range of pre-cooked, frozen, individually wrapped portions of vegetables that gives you the consumer 100% choice and ready to eat in 2 minutes. Four individually wrapped portions of 80 gram each are packed in a retail packet. You can decide how many portions as well as what type of vegetable you would want to enjoy. The rest stay wrapped and protected in the freezer. There is also a variety pack that contains 4 different vegetables in one packet, specially packed for the bachelor / bachelorette.
We produce a quality product based on traditional South African recipes that will taste as if mom made it especially for you. There were many reasons driving Ivan and Antoinette to develop this innovative concept which we feel we want to share with you. It is often said that South African men consider chicken to be their vegetable or salad. Sadly this often deprives the partner from also not eating their vegetables. With NuVeg portions each partner can enjoy what they like. We did however keep the men in mind and made a lekke Potato bake in cheese sauce to go with the chicken salad.
Jokes aside.
It is common knowledge that people worldwide, do not eat the prescribed amount of 3 to 5 vegetables and fruit per day. This could possibly be attributed to the fact that life has become more rushed, both partners work a full day and making vegetables at night after a hard day’s work is just too much effort. Take out is often the alternative.
Food wastage was also a big drive. There are so many people that do not have the privilege of a daily meal. Food wastage often occurs without intent when fresh vegetables go off in the refrigerator. With Nuveg there is no food wastage as you only remove what you need. The rest stay protected in the freezer in its own individual packet with no freezer burn when outer retail packet is opened. Our own research also made us aware that older people also neglect eating their vegetables as it simply too much of a daunting task for them to make vegetables on a small scale. Sad but true. With NuVeg it is quick, easy and safe for any age to prepare small quantities within 2 minutes.
No part is too small to make a difference.
We also developed our packaging in such a way that it was not necessary to use laminated paper as is normally used for freezer packaging. This ensures that our packaging is 100% recyclable compared to the standard freezer packaging. Our packaging is also 60% lighter than similar products reducing the carbon footprint on transport. We care about you, people, and the environment.
Our slogan is “FROZEN HAS NEVER TASTED THIS FRESH” put us to the test. You will be more than surprised. Ivan and Antoinette are committed to making your life easier with great food. The choice is yours.
All of the products are pre-cooked, pre-baked, spiced, and portioned in perfect prescribed portion sizes, then blast frozen before it is individually wrapped for freeze burn protection, ready to heat and eat.
4 individual wrapped portions are packaged in a single see through packet. See through packaging was used for you as consumer to visually see the product. No hidden affair.
All our products are MSG free, has no added preservatives. We use no artificial products, no powder products and all our white sauces are made from real milk and real cheddar cheese, just like mom made it at home.
Advantages:
The portions offer you as consumer the advantage of choice as to what and who and how much you want to eat of what type of vegetable at the spur of the moment. No more need to spend lengthy times at the stove. Simply pop from bag into the microwave and serve within 2 minutes. You even have a choice of how many types of vegetables you want to enjoy with your main dish, or how many of each vegetable with no risk of wastage or left over food.
If you have guests, simply pop 2, 3, 4 or as many as you want into a single bowl, heat, stir and serve one bowl of vegetables that will look and taste as if you made it yourself.
Simply said, your choice.
