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When a vision is born from an adventure.
Attract attention to global warming and "Earth Hour"
When Danish adventurer and businessman Rene Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era.
Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice.
The images inspired he and his friends Lars Skjonnemann and Michael Witt Johansen to make a new design concept.
Great concept and design need a great name.
Exactly 280 years ago, the Danish conqueror Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honor. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering-Time!
