The Daytona 500 Experience, formerly known as Daytona USA, was an interactive motorsports attraction and museum located at Daytona International Speedway in Daytona Beach, Florida. Intrinsically linked to the Daytona 500, the museum primarily focused on exhibits related to NASCAR. The attraction also included exhibits related to the Daytona 200 motorcycle race, the 24 Hours of Daytona, as well as the Daytona Beach & Road Course.The attraction opened in 1996. In 2005, the site was one of the finalists to host the NASCAR Hall of Fame. After losing the hall of fame bid, due to high operating costs and low attendance, parent company International Speedway Corporation announced on November 6, 2010 that the attraction would no longer be open to the public but would be available only for private functions.After being closed to the public for four years, it was announced in 2014 that the Motorsports Hall of Fame of America would relocate to the site. The new expanded and refurbished museum is scheduled to open in February 2017.HistoryThrough 1995, Daytona International Speedway featured a modest two-story visitors’ center outside of the oval's fourth turn. The first floor of the visitors' center housed the ticket office and a small sampling of racing memorabilia; the second floor was home to a wall of photographs of previous Daytona 500 winners. The Speedway also offered track tours on open-air trams.
