Course focused on social media strategies for brands; utilization of best tools to listen to social conversations; development of digital content/communication strategies within social ecosystem.
- To help students develop a strong understanding of social media
- To help students assume the role of social media strategist
- To develop an understanding of utilizing social technology marketing skills as part of an overall strategic marketing plan
- To strengthen students confidence in ability to interact with social media in their professional life/career to persona life
- To learn from and interact with leading social media experts and executives
- To provide familiarity for emerging trends, including social media platforms, mobile/tablet apps, e-listening, e-commerce and Big Data/social intelligence
